Joel | 18 | Portland

Joel does his research before he makes a purchase.

Photo credit: Cara Hopkins

How often do you buy products because your friends bought them?
Probably never. I mostly do my research for products myself, just to make sure it’s worth the investment.

Are there blogs you look at for clothes?
I get my inspiration from Tumblr and Instagram—just follow some celebrities. And as far as other kinds of products, like skin care and hair products, I Google them to see what other people have to say about them.

So you’re not very influenced by what other people are buying?
Not really. I just have my own perception of everything.